Automotive Marketing Research, Tips to Find the Best Firm

The automotive industry is growing at a rapid pace. The success of a product is directly proportional to the amount of research that has gone into making the product. Hence, automotive marketing research is integral to the entire process of product development and feedback. This type of research entails various specialized areas. That’s precisely where experienced research firms play a significant role starting right from the preliminary product design research stage.
Automobile events are a fertile ground to conduct research and empower you with information that will make your brand stronger. Automobile event research needs to be carefully carried out to get you the right results from live events. Let’s take a look at some specialized automotive marketing research areas:

• Car clinics: Static automobile clinics are effective automotive marketing research tools that help in new product development and feedback. It is advisable to choose a firm that can conduct clinics of all sizes with the number of vehicles ranging from 1-2 to as many as 90 or more if so required. The research firm in questions should be able to handle a large number of respondents across multiple cities. The use of hand-held, touch screen computers makes data easy to collect, process, analyze and integrate.

• Drive clinics: There are different types of drive clinics such as Open Course Drive Clinics, Closed Course Drive Clinics and Motorcycle Ride Clinics that help to get realistic feedback about various aspects of driving a vehicle. A good research firm should be able to provide experienced, well-trained and flexible interviewers who can get maximum information from respondents while controlling a dynamic situation. Closed course drive clinics are an ideal way to get respondents to experience the exact same driving conditions across all drive vehicles. A closed course could include stadium parking lots, NASCAR tracks, road race courses, skid pads, drag strips, blocked off sections of public roadways, etc.

• Auto show research: These events are among the most cost-effective ways to get customer feedback in a clinic-style setting. At such events, interviewers from a research firm conduct intercept interviews with event attendees. Automobile event research could include several different types of events such as auto shows, power sports events, vendor display and race events and enthusiast events. It is advisable to choose a research firm that has experience in conducting research across all of these events while employing randomized respondent selection techniques.

So whether it is the initial product design research or final customer satisfaction research, it is advisable to find a firm that has experience in different facts of automotive marketing research.

Automotive News – All You Need To Know About Cars

Automobile manufacturers all over the world constantly maintain positive sale performances this year regardless of rising oil prices. Not even the horrible earthquake in Japan which happened earlier this year could slow down the pace of the automotive industry. People’s interest on this subject is very high. On the other hand, the industry is ever changing. Many car owners and enthusiasts feel the need to keep up with the latest automotive trends such as new car launches, events, car modification tips, technical guides and race reviews. There is where automotive news comes in.

Besides car aficionados, mechanics and workshop owners can also benefit from the latest automotive news. Vehicles and machines are constantly evolving. More recent models may have newer technologies and more sophisticated features or parts. As mechanics always deal with machines, they need to upgrade their knowledge from time to time, to keep up with the changing trends. They can get the latest updates from automotive news or from attending car exhibitions or motor shows.

Besides going to exhibitions, people can also get the latest information from automotive magazines. There are still many people today who buy physical copies of magazines to add to their collection. With the advancement of technology, the internet has changed the way we live. The internet gives us unlimited access to any kind of information. Now it is possible to get the latest news about the automotive industry online. People can access them anywhere, anytime, and free of charge.

Car reviews and car launch dates are two topics that are often searched by car enthusiasts online. We can also find many online automotive magazines that provide the latest news, trends and tips on the web as well. People can easily access information on new car launches, car modifications, as well as car parts and accessories.

There are thousands of weblogs on the internet that also provide free, comprehensive automotive news. Each of them contains different types of information. Well-established blogs usually provides in-depth news and reviews. Today, potential car buyers can check reviews available on these online journals before deciding on a car to buy.

Automotive forums have become a communication media between aficionados. There, people can post articles, open discussions and interact with other members. Car mechanics are encouraged to use online forums, so that they can get the latest scoop and share their technical know-how as well as experiences to others.

Need to Recycle Automotive Fluids

Over the years automotive recycling has developed into a big industry. This is because technological developments have given rise to processes which have made it possible to recycle most parts of a car. These days every part such as plastics, glass, different parts, fluids used in a car is recycled.

Most of the fluids used in cars need proper disposal. This is because if they leak into the environment, they can cause serious damage. The reason is that they contain toxic chemicals.

Let us see various fluids that are used in a car and their impact on the environment:

Engine Oil:

Internal combustion engines of automobiles need frequent changes of oil and oil filter. If we consider the number of cars on road, you can imagine the quantity of waste engine oil that is generated. But fortunately, engine oil can be recycled. You can remove used oil from your car and give it away to a recycling center. You can replace used oil with fresh oil.

Antifreeze:

Antifreeze should not be allowed to escape into the environment. This is because it is toxic and it could mix with underground water. The antifreeze water is sweet to taste and can be consumed by children and animals. This is hazardous for health. The good news is that there are processes to recycle antifreeze.

Anti-transmission fluid (ATF):

If this fluid is released into the environment, it causes severe damage. It seeps into the soil contaminating it. Animals and insects consume it and die. This affects the food cycle and negatively impacts the ecosystem. These pollutants make their way into the water supply also. This adversely affects the life of aquatic creatures. Recyclers collect used ATF so that it does not get leaked into the environment.

Brake Fluid:

Brake fluid contains glycols, solvents, and heavy metals. It is also flammable. Hence, it should be carefully disposed of.

Windshield washer fluid:

This fluid is toxic in nature since it contains methanol, detergent, and water. It should not be mixed with other automotive fluids.

Fluids can easily leak into the environment causing irreparable damage. Hence, we should all make a conscious effort to ensure that this leakage is avoided. Since there are recycling centers to recycle most of these toxic fluids, we should do our bit for disposing of them.

We can collect used fluids in containers and give them away at recycling centers. However, we need to ensure that we collect the different fluids separately. Safe disposal of automotive fluids is a great service to mankind.

Automotive Scan Tools and Troubleshooting Your Car

Troubleshooting a vehicle should not be more trouble than it already is. Until the very recent past, a combination of intuitive guesswork, costly man-hours, and outright trial and error were the only available means for technicians to diagnose mechanical failure. The advent of computers changed this, making it possible not only to internally regulate automotive functions, but also to quickly and reliably diagnose problems with automotive scan tools that interface directly between machine and man, eliminating costly overtime and problematics in the process. Today’s automotive scan tools have evolved into highly sophisticated devices that can test practically anything under the hood. By reading data from the vehicle’s onboard computer and sending that information directly to the technician, an automotive scan tool can reliably and quickly diagnose a problem that would have taken hours or even days to manually troubleshoot in the past.

Whenever a car rolls into a shop these days, technicians start by checking the basics utilizing automotive scan tools specifically designed to check oil levels and quality, air bag functionality, and engine check lights. Almost every new car relies on an onboard diagnostic computer, or OBD, to report malfunctions in the engine and supporting systems.

This information feeds into a connector and reports data through a series of codes, referred to in the mechanical world as OBD or OBD2 codes. Before beginning any work under the hood, a technician must first collect this data with an automotive scan tool engineered to read and interpret the codes. Armed with accurate information, the technician can now begin the repair process without the excessive labor costs and possible damage than often resulted when trial and error troubleshooting ran into late hours and overtime in the past.