Use of Online Sources for Automotive Marketing Research

Conducting an Automotive Marketing Research can be difficult at times if you do not have the right set of resources. Well, in today’s world everything depends on technology and various tactics that can be used for deriving information. In all these tactics there is a thin line which needs to be followed; this can fetch you results that can give you accurate results. A marketing research comprises of long and short term data. Long term data is that one which helps in understanding the market for over a year or so. This type of data can help a lot in future planning; if you have set any goals for the future time then this is the best source for planning. Short term results or data can be used for 6 odd months straight. It is minimal data that comprises of reports and graphs up to a period of 6 to 8 months and not over a year.

Automotive Marketing Research roughly contains information around the crux of long and short term data. Internet can prove to be beneficial when it comes to such requirements. There are several parameters involved which can be used to retrieve this type of data. Questionnaire is one of the précised and direct method used for generating primary data. Questions are asked and feedbacks are noted down, it helps a lot in knowing the trend which is currently followed by different age groups of consumers. Secondary data can be obtained by conducting a survey method where results of previous tests can be recorded. Conducting a survey is easy because you have the format ready with you; all you need to do is follow the flow.

Internet helps a lot as there are special agencies present which can help in collection of data and information. They can be easily approached as they have their website present. Generating a quote which can give you details is possible; they have this feature that can yield the exact amount required for generation of data. You can even compare between two or more brands at one point of time, internet allows this service without any hassle. For finding out Motorcycle Marketing Research you can approach several firms present in the market. They will give you precise information about secondary and primary data available for planning purposes.

Automotive Marketing Research is a wide concept. There are several automobiles in the section that require precise information for launching and manufacturing purposes. Engine size and the type of motorcycle play an important role in overall planning. It shows the brand when and how to launch the product, not only launching it even tells what type of engine and its size will be better. Complete designing is also dragged in this data that yield sensitive information, such type of data will be worth of millions of dollars. You will be in a position to differentiate your ability and the actual want of the market. Then you can alter and manufacture the product according to the requirement of the ultimate consumer.

Automotive Tools for the Road Warrior

In today’s highly mobile world, many spend countless hours and miles traveling in their automobiles for work and vacation. Modern cars are also far more reliable than the cars of 30 years ago. We have begun to take them for granted. We expect them to just work day in day. However, the time to learn the lessons of basic car repair is not on a deserted highway at 2 am on the way up to the ski slopes! Automobiles still breakdown, have flat tires and batteries run out of juice. Most people think that you have to be a space shuttle engineer to even open the hood of a 21st century car. While it is true that computer technology has drastically changed the way engines and cars operate, there are still some basic car repairs that you can perform in a pinch. You must carry some basic automotive tools with you at all times in order to carry them out.

A basic kit with automotive tools doesn’t have to break the bank or require you tow a trailer full of tools. You can go as basic as you want and add more tools as your needs change. The first thing to do is put together a list of automotive tools that you will probably need. (I have included one in this article.) You will be surprised to find that you own many of them already. The real chore is to get them together in one place and carry them with you. You will also need something to carry them in. First see if you have an old duffle bag stuffed in a closet. If not you can probably get one cheap at an Army surplus store. Now it is time to look at our automotive tool list and start collecting them.

Automotive tools for your kit should include the following: set of various screwdrivers (both flat head and Phillips), crescent wrench, pliers, torque wrench, pocket knife, jumper cables, battery terminal brush, spare fuses, 1 quart of oil, duct tape, flashlight, gloves, medical kit, road flares, reflective vest, blanket and funnel. Make sure your car jack and tire iron are in their proper place in your car’s trunk. After you have gathered these items and put them in your old duffle bag, store it in your truck so its there when you need it. These items can prove to be invaluable to help you fix a minor problem and be on your way.

Automotive Marketing Solutions – Getting To Know Your Customer

In any mechanical workshop, profitability is helped by getting your Labour to work as many hours as they are paid and making sure that these hours are billable hours, by that I mean, that they can be charged directly to the customer and recovered in full.

To help bill more hours you need to know your customer well.

One of the best ways to achieve this is to collect data and store it in some type of database.

Originally databases were simple pads, notebooks or 3 x 5 cards and details such as Name, Address and details of the vehicle were all that was needed.

But in today’s high tech world where the customer is viewed as King or Queen, it is vital that workshops not just collect as much information about their customers’ needs but also to have the ability to analyze this information.

Databases nowadays have moved from simple notebooks and 3 x 5 cards to software packages like Act and Goldmine with even more sophisticated programs being custom built in SQL and Microsoft Access.

So what does this mean to the average Automotive Repairer?

Well lots, if you don’t know your customer, you cannot anticipate their needs!

If you can’t anticipate their needs, then you will not be at the Top of Their Mind when they have a need to think about their car.

Being Top of Mind is about collecting and analyzing the right data so that you are able to put an action plan together – a ‘Marketing’ Action Plan.

Given the reliability of vehicles and the continuing reduction in operating costs surrounding vehicle ownership, it is becoming more and more difficult to sustain a business based on Parts Failure or Vehicle Breakdown.

Even the move towards building a business based on vehicle servicing is now less viable, given the length of time now recommended by manufacturers between services.

And when this is coupled to the relative cheapness of vehicle ownership in real dollar terms, it is obvious that being in business today is not about just repair and maintenance it is about – the relationship.

Now I hear you asking “ok, so what information do I need to collect and how do I use it?”

Grab a pen and let me suggest some automotive marketing ideas:

  • Their First and Surname separated so that you can personalize their letters or any mail merges that you wish to send
  • Their vehicle make, model and registration number so that you can mail them any articles that relate to their vehicle, perhaps a vehicle safety recall, or advise them about any valuations that they may have asked for as they may have been thinking of trading in their vehicle.
  • Perhaps you can collect the date that their Registration sticker expires. Post them a reminder say three weeks before it expires and include the address of their nearest Licensing Center. Or you could advise any BPay or Direct Credit facilities that the Government Department has.
  • You could also collect the name of their spouse and find out if he or she owns a car. You’re obviously looking at ways that you can get this other car in for servicing as well.
  • What about storing the year, make and model and getting a quote for insurance.
  • Write to them a few weeks away from when you want to get their car back for servicing and give them a range of insurers and some indicative quotes. Naturally you would do well to confirm their age and no claim bonus track record and any relevant history, if that is at all possible.

So, as you can see. There is more to getting to know your customer than just saying “Hi, how ya doing?”

Well, till next time remember that “The Power of an Idea is in its Implementation”. It is no good just listening to these ideas. It is about applying them.

If you are getting the same results year after year, then consider getting a coach or meet with your accountant on a regular basis.

Currently I work with clients across Australia, in the UK and in the USA. So distance should not be viewed as a barrier.

The most important thing about your business adviser is that they help you – get your business to its next level.

If this means that they are demanding then view this as a good sign, if they are pushy then again this is a good sign.

Before I go, ask yourself two questions:

1. “Could my business be more profitable?” and if the answer is Yes, then the second question is

2. “What do I need to do to get it there?”.

If you want to know about the Business Doctor or the automotive marketing solutions and coaching that I provide please visit my website and hear what some of my clients say about what it is that they have gotten from engaging a business coach.

So, till next time – I wish you all the success that you can handle whilst holding a genuine smile.