Triple Your Automotive Marketing Now

Recently, we listened to a 27 hour-long selling seminar recorded back in 2000 that reminded us of a very important, yet extraordinarily overlooked car dealer marketing strategy that would literally mean the distinction between going into the red and record-breaking sales for your store this year.

At this seminar they were solely scratching the surface of this idea… because in 2000 the technology wasn’t as affordable or easily accessible as it’s now. But these days it’s essential, and if you aren’t doing this one thing, you would like to begin immediately if you want to see a lot of leads, prospects and referrals coming back into your store.

So what are we have a tendency to talking concerning that may quickly and effectively maximize your dealership’s marketing efforts and ultimately your bottom line?

We’re talking concerning systematically collecting contact data for each prospect or client that deals with your store.

Most individuals who market on-line understand this concept. In fact, it’s how they make a living. However so many tiny dealers we tend to encounter don’t get the ability of this. You would like to be actively making & using a database. You’re database is GOLD! In fact, it’s higher than Gold— it’s like acres of diamonds just waiting to be mined by somebody who knows the potential of what’s hidden in the planet beneath him.

I’d say 50% of dealerships collect contact data when a client buys something…and maybe 15% do great job at keeping it current and in a usable state. Nonetheless the sad part is that solely 2% collect any data from prospects and leads before the sale…which could be a HUGE mistake on the dealer’s part.

The ability is in the follow-up. Yes, it’s nice to have the contact info of consumers who purchased from your store to remind them of referral opportunities or future deals…however what regarding the power to consistently and often follow up with those inquiring regarding or perhaps considering buying a car from you?

The opportunity is priceless.

However once more, we’re not talking about catching a client’s contact information on the fly or simply when it involves your attention. No, we’re talking regarding having a full blown automated system that’s used consistently and without fail to ensure contact information is being collected from leads, prospects and customers 100% of the time.

At the very least you want a break’s email address and their permission to send stuff in the future. It is imperative, will quadruple the effectiveness of your promoting and significantly impact your bottom-line. At best, you want full contact info so you mail, email and phone them.

So here’s the massive question…

How does one get all that data?

Easy. You incentivize the exchange. You provide something of value in return. And I’m not talking concerning a magnet or a t-shirt or something that is of price to YOU. No, this desires to be something of high worth to the customer if you expect them to fork over the goods their private contact info) and actually welcome communication from you within the future.

And let me be perfectly honest in saying that while there may be an initial time or cash investment on your part in creating this “item of value”, giving the customer one thing they want in exchange for an email address may be a deal HEAVILY skewed in your favor.

That’s because you’ve now gotten their permission to create relationships and woo them into turning into customers for life. That’s how raving fans are born who suggest and talk concerning you to others. That’s how you get additional referrals then you’ll handle and that’s how you can harness the ability of that each one elusive, best-marketing-on-the-planet-because-it’s-free Word Of Mouth Advertising.

However it all starts with aggressively pursuing and creating it a TOP priority to gather the contact data (especially email) of all the prospects you encounter every day. With email you’ll be able to market to them for free in the long run…and what type of selling is best than free?

Home Automotive Lifts Make Repairs Easy

An auto lift is a vital tool for any automotive repair shop. It provides access underneath a car or truck, making repairs a snap. The most crucial element to consider when choosing an automotive lift is selecting one that meets your needs. You will save time and money in the long run if you put price aside and focus on choosing the auto lift possessing the key elements necessary for how you will use it. The following paragraphs detail the types of automotive lifts available.

Auto Lifts For Home Use

If you are seeking to perform automobile repair and maintenance in the same style as an automotive shop, you should consider purchasing a lift for your home garage. A home automotive lift is convenient and it increases your accessibility to making repairs to your own car. This investment can save you money long term as you will not need to take your vehicle to an automotive repair shop for repairs that you can make yourself since you have a lift in your own garage.

Home auto lifts include four posts that pneumatically lift your automobile, providing access to the undercarriage of your car for oil changes, transmission repairs, and more. Home automotive lifts also provide extra storage as you can elevate your vehicle when needed to increase floor space in your garage. Many people who collect antique vehicles use lifts to raise their collection so they can park their every day vehicles underneath.

Automotive Lifts For Automobile Repair Shops

Professional automobile repair shops, garages, and commercial facilities often choose heavier duty auto lifts. Standard models can have one, two, or four lifts, depending on the balance, weight capability, and stability required for the space available to house the lifting equipment.

Heavier lifts require a good bit more maintenance than home auto lifts due to the industrial use. Maintenance for these types of automotive lifts is best left to a professional who is familiar with the workings of the lifts and the proper maintenance of safety features.

One, Two, And Four Post Lifts

Most users find that one post lifts provide the best use of space. Two types of one post lifts include centered lifts and offset lifts. Centered one post lifts are stronger than offset one post lifts, but the offset version allows for parking a vehicle underneath a lifted vehicle, which provides a better use of the space available. Four post automotive lifts allow for the same underneath vehicle parking as offset one post lifts, but the four posts take up more space and require more power to operate. The main advantage of a four post lift over an offset one post lift is the amount of lifting power possible, four times more than a one post lift. The advantages and disadvantages of two post models fall in between the one and four post lifts.

Automotive lifts allow you to approach your vehicle from any direction, providing you with the access to make repairs only able to be done by an automobile repair shop in the past. Whether you seek an auto lift for your home garage or for your commercial repair business, there is a lift to suit your needs.

Automotive Tools – Starting Your Tool Kit

The Automotive tools market is vast with 100’s of specialised tools used for specific tasks like drive shaft wrenches, fuel injection sockets and valve spring compressors. And while specialist tools are very useful and necessary in many occasions there are basic hand tools that are required by mechanics and service technicians.  Below is a brief description of the basic hand tools that should start your tools collection.

Spanners / Wrenches

Spanners and wrenches are available in different sizes and come in standard and metric. It’s advisable to have both in your tool collection.

Standard imperial spanner sizes are:

10 – 12 – 13 – 14 – 17 – 18 – 19 – 20 – 21 – 22mm

Standard metric spanner sizes are:

1/4″ – 5/16″ – 11/32″ – 3/8″ – 7/16″ – 1/2″ – 9/16″ – 5/8″ – 11/16″ – 3/4″ – 13/16″ – 7/8″

may more sizes are available but you should buy a good set of the standard sizes and if extra sizes are needed buy them separately.

Sockets

Sockets are probable the most widely used tool by mechanics and come in to forms ether standard or deep. Used to undo and tighten bolts sockets are usually sold in sets of verifying sizes and are available in both metric and imperial. It is advisable to have both sizes available as cars do not have standardised bolts and you never know what size of bolt you will find next. Sockets are categorised by the fitting size for ratchets, torque wrenches ect. And are available in 1/4″, 3/8″, 1/2″, 3/4″ and 1″ the most popular are 1/4″ and 1/2″ but there are many multi drive socket sets available that will give you a range of sizes and fittings that are ideal if you are starting out.  

Screwdrivers

There are many types of screwdriver available including specialist drives such as Tri-wing, Torq-set and Hexalobular however you are unlikely to come across most of the specialist drives unless you are working in very specific industries. The two standard screwdrivers are Philips and flat or straight head. It’s advisable when buying screwdrivers to go for “impact screwdrivers” they have the shaft running all the way through the handle and allow much more torque to be applied.

Tool Box / Cabinets

What about keeping your tools? Tools can last a life time if you buy quality and look after them. And the biggest reason for having to re-buy tools is misplacing them. To start with a tool box or case will suffice and most tool sets come in storage cases but one your collection begins to grow its advisable to invest in a tool cabinet, they can become quite costly but if you buy a quality they will last your career.

When starting out you will probably be budget sensitive but try to but quality tools that will last rather than a set from a supermarket and over time build up your tool collection as you go.

Why No Dealer Website Should Be Without Automotive Live Chat Software

If you’re using your dealer websites as a marketing tool, there are certain things that it must have in order for it to serve its purpose. Some of the things that are frequently recommended are contact forms, inventory listings, and staff introduction pages. With the new age of internet marketing, it is also very important that your dealer website have an automotive live chat function.

We live in a time where the new form of ‘written communication’ has become the text message, instant message, and e-mail. Hardly anyone picks up their phone unless they have to, and written letters are a thing of the past. Marketing has become mostly internet focused, and the search for anything consumers are looking to purchase begins on the internet. This rings true for everything from toasters and televisions to houses and cars. It is essential now more than ever that your dealer websites are equipped and functional for today’s technologically savvy consumer.

Most dealers aim to have as much information on their website as possible to prevent customers from having any questions. Though this is an okay approach, there’s no way that you could answer every potential question that a customer may have. Also, you can’t assume that a customer is just going to pick up their phone and call you if they don’t see the answer they are looking for on your dealer website. This is where automotive live chat software becomes an essential tool.

When a customer lands on your dealer website, a live chat function allows you to announce yourself to your visitor. Just a greeting, your name, and the fact that you’re there to help can speak greatly to a visitor and shows that you care about, and acknowledge their presence.

An ideal dealership would be open 24 hours a day, 7 days a week to be available to all customers with all schedules and needs, but they’re not. However, your dealer website is open 24/7. If a customer has a question and it is after hours, who is going to answer it? Automotive live chat software enables a trained representative to be available at any time, day or night, to answer inquiries, collect information, and deliver the lead to your dealership. This feature ensures that your dealer websites are never left unattended, just as you would never leave your showroom or car lot unattended during business hours. Unlike your physical dealership location and staff, live chat representatives have you covered on and off business hours.

These days, customers are looking for things now. They are looking for instant gratification, and they do not want to wait for anything, including an answer to their automotive inquiries. Automotive live chat enables you to reach out to your customers and provide the instant answers that they so desire.

Leads produced from your own dealer website are of much better quality than those generated from third party lead sources. In order to capture these quality website leads, you need to have some sort of process in place that can track who came to your site, and what they were interested in. While analytical tracking can come in handy, there is no substitute for a real-time conversation that automotive live chat software enables you to engage in. Providing customers with an incomparable level of customer service will not only make them more willing to do business with you and provide information, but also make them more likely to pass on your dealership name to their friends and family and earn you referral business.

Automotive live chat software provides a proactive solution to engaging and capturing your dealer websites’ traffic and converting them into leads and sales. Without having a fully staffed and dedicated department to take care of this on a constant, 24/7 basis, you are missing opportunity after opportunity to get more quality leads and sales that are the building blocks to any successful dealership.